Universal Sony Pictures aim to boost DVD sales this Christmas with out-of-home campaign
Universal Sony Pictures Home Entertainment Australia is looking to boost sales of DVDs this Christmas with an interactive digital campaign which allows shoppers to browse available DVDs at nearby retailers.
The campaign, created in partnership with Ooh Media and Slingshot, uses Ooh Media’s Excite touch screens to give shoppers the opportunity to select and buy DVD presents.
The campaign encourages shoppers to be a ‘gifting hero’ by helping shoppers come up with DVD gift ideas.
Ooh Media’s excite screens allows browsers to select who they are buying for and their favourite movie genre resulting in a shortlist recommendation of six DVDs, which is then texted to the user along with which retailers they can purchase the DVDs from.
