‘Until then we’ll be here’, a distinctive build on NRMA Insurance’s iconic ‘Help’ positioning

IAG insurance brand NRMA has gone live with a new brand campaign via creative shop Bear Meets Eagle On Fire, featuring two hero films, Runaway and Duel.

This is the first major campaign to come out of IAG since Zara Curtis has been appointed as acting-chief marketing officer, replacing Brent Smart who recently shifted across to Telstra.