Up to $90m worth of outdoor advertising wasted by poor viewability, report suggests

Zoe Samios

September 4, 2018 8:26

Poor viewability on outdoor advertising screens could diminish the value to advertisers by $90m this year, a new report suggests.

The Viewability Report, collated by Outdoor Inspection Services, indicates 10% of ads are not being delivered correctly in view for the campaign duration.

Some of this year’s problematic campaigns

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

1 COMMENTS

Insider 4 Sep 18

I don’t think ‘Viewability’ is the right word here. Certainly doesn’t look right compared to online. Interesting to see digital outdoor having higher errors given the space of verification

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Up to $90m worth of outdoor advertising wasted by poor viewability, report suggests

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE