Urban List builds on local focus in brand refresh

The Urban List has dropped its prefix in a rebrand focusing beyond local markets, as part of a major brand overhaul.

Now known as ‘Urban List’, the new branding has launched with a campaign, ‘Urban Culture Is’, which celebrates the people driving culture in communities.

The Urban List’s new logo is bolder, says marketing boss Jason Stella

Jason Stella, head of marketing at Urban List, said the re-brand was part of the publisher’s efforts to be a “brand-led organisation”.