US cable companies put on united front to showcase their digital credentials

May 4, 2015 8:22

Panel at the Time Warner event. L:R Michael Kassan, CEO MediaLink, Billy Farina, President, Cox Media, Gilman, Ben Tatta, President, Cablevision

American’s cable TV giants have pledged to work together with their data and promised more programmatic buying in a combined pitch to major media buyers as they look to stave off the threat of digital advertisers.

Speaking at the Time Warner hosted event, which had the theme Epic Connections and saw Time Warner joined by rivals Cablevision, Cox Media and NCC Media, Joan Gillman, chief operating officer of Time Warner Cable made the pitch that: “We are extraordinarily pleased to have a program to walk you through the innovation of this industry in digital.

“And it is epic because it is not about one company it is about an entire industry and the innovation in this industry.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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