US success sees Lynx fast track Australian release of ad celebrating individuality

January 29, 2016 10:47

Unilever has fast-tracked the latest Lynx campaign

Unilever has upended the media schedule for its latest international campaign, bringing its launch in Australia forward by several months after an overwhelmingly positive response to it overseas.

The campaign celebrates the individuality of men, highlighting elements such as big noses, poor fashion choices and other traits with the advice “who needs some other thing when you’ve got your thing”.

The ‘Find Your Magic’ campaign tells men to look beyond their looks to find what is good, taking a self empowerment concept and body issue discussion first used by Dove a decade ago to market the body spray to men.

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics