How to use consumer bias to maximise conversion rates
Understanding where your customer’s biases lie and targeting them at point of sale is the secret to sealing the deal at the check-out, explains Brodie Clark in this guest post.
Conversion rate optimisation doesn’t need to be a logical process.
Often, it is an illogical decision made by the customer that leads to the sale…
Knowing what a cognitive bias is and how to incorporate it into your landing page design and copy is the smart approach.
Time to stop describing a cognitive bias as an error. Two down, 170-odd to go…
https://en.wikipedia.org/wiki/List_of_cognitive_biases
It definitely can lead to errors in thinking though. Great intro to a topic that clearly has a lot of depth
Glad you’ve read a book. Issue is lots of the biases contradict eascj other. Eg we have exremity avoidance. We prefer items in the middle not the ends. How does that compare with primacy and recrncy biases?
Just test and learn and adapt. Fuck the cognitive biases. Very few have been replicated anyway.