V’s massive hit improves a bit with full length rap video

February 3, 2017 4:04

After three successful campaigns driving the line “The Massive Hit That Improves You a Bit”, Frucor’s V Energy will launch the latest version featuring a full-length hip hop video starring rapper Lil Pup and his “V version” Lil “Big” Pup.”

Lil Pup stars in V’s new music video

The work by Clemenger Sydney creative offshoot TKT Creative was shot in Miami by production house Finch and features the rapper and his requisite entourage of bling, limos, women and cash.

The 15 and 30-second ads will run across all platforms and will launch on TV on Sunday night, but the rapper has also created a full-length music video to accompany the campaign.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Finch Frucor Lil Pup TKT V Energy

3 COMMENTS

Snickers 5 Feb 17

It’s the snickers ad but without a credible role for the product.

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Not snickers 8 Feb 17

Snickers is a curative proposition aiding recovery from a depleted state, whereas this execution speaks to optimising yourself… be a bit better than you mental/physical baseline vs. step back up to your mental/physical baseline. Caffeine delivers mental/physical lift, so role of product is quite obvious. Suggest consumption of either product might aid your muddy thinking.

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Simeon ruggieri 10 Feb 17

does anyone know the song Lil Pup’s singing

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