Vagina chips, we need to talk
King Kong’s Sabri Suby discusses ‘attention’ as today’s ad currency – but what are the limits? As Facebook ad costs sky rocket and ways of measuring ROI become increasingly difficult, to what extent should creative marketing teams be leaning into the attention ball-pit, and how far is too far?
Earlier this month, Lithuanian snack brand CHAZZ jumped onto a statistic that millennials are not having sex, using that insight to create a new range of vagina-flavoured chips.
No, I’m not joking.
There are two ways to look at this situation. One: we’re sitting here talking about it. CHAZZ has broken out of obscurity and made its way into the pages of a well-known marketing publication all the way over in Australia.
