Val Morgan buys Active Media group to enter into content space

July 6, 2016 10:18

Active Media Group, a company that targets fitness enthusiasts through health clubs, has been acquired by Val Morgan Outdoor in a move that will provide the company with a dedicated content division for the first time.

VMO AMG provides screens to health clubs around Australia, including Fitness First and Goodlife Health Clubs, and also delivers dedicated content.

VMO’s managing director Anthony Deeble said that the acquisition was a major diversification for the company’s portfolio.

“I’m delighted to have acquired a forward-thinking, multi-media business that engages traditionally hard-to-reach, high-value audiences in the premium, health and wellbeing category,” Deeble said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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