How to validate content for shareability and social promotion
How can you create content that gets shared and enhances ROI? In this guest post, Ben Maden from Matter Solutions, offers simple and free solutions to creating and testing content that works.
Everybody knows the cliché that content is king. It’s useful to generate content to share on social media, as well as being a way to promote your businesses services and increase your SEO. But what is the point of writing it if it’s not shareable?
How do you know what content is going to have more shares? There are a few factors you can consider prior to writing your content to ensure it will achieve the maximum social promotion:
Know Your Audience
Think about your audience before you start producing any content. Undertake market research or analysis on your website to understand who will visit your website, who you’re trying to attract and ultimately who you’re writing for.
