Vanity is more dangerous than COVID in 2021
Success and recovery in a post-COVID world involves more than an obsession with metrics, argues The Code Company managing director Ben May.
How will you measure success as a media operator in 2021?
Will you base it on how many people visit your website? Or how big your social audience is? And what if you’ve relied on physical indications of success, like event attendees, sponsorships or print sales – what happens now?
There’s no shortage of articles lamenting the catastrophic effects of 2020 on traditional publishing models. Here’s a random selection:
