Vanuatu Tourism focuses on the emotional impact it has on visitors with new brand positioning

Engine Group has created a campaign for the Vanuatu Tourism Office, showcasing the cultural experiences available to tourists across the multiple islands in the archipelago.

The campaign also sees the launch of a new brand positioning for Vanuatu tourism ‘Real, life-changing adventure’, which communicates the emotional impact a trip to the islands can have on a traveller.

The campaign is the result of a year of consultation between Engine Group, the Vanuatu Tourism office, key stakeholders and potential visitors.