VB launches ‘best cold beer’ summer promo
Beer brand VB and creative agency Droga5 have launched a new promotional campaign for the summer.
The campaign, based around the ‘VB, the best cold beer’ slogan, is offering the chance for VB drinkers to get their hands on a range of beer paraphernalia.
https://www.youtube.com/watch?v=O3_e-U4B7C8&feature=relmfu
The TV spots based around the campaign show Australian men devising the various equipment to solve problems set around warm beer.
The equipment includes a VB vending machine, a thermo cooler and an ice cold alarm. The products are redeemable after collecting a certain number of online codes and sending in the postage and handling.
Can you get them to dispense a beer other than VB? If yes, I want one.
Good promo.
Good promo, does it run on solar?
The waterproof case of beer you can throw a bag of ice into is genius (see the other video on the youtube channel)…. though suffers from the same contents issue as noted by anonymous above
I recall thatt he Ice Box beer carton was being pioneered in the late 90s by Tooheys via Saatchis.
Surely it’s possible to just fill it with, what? Perroni? Or an obscure microbrew?Homebrew?
Considering VB stubbies are shorter than most other bottles around, you’d think they’d take advantage of that and prevent the taller bottles from fitting. Don’t know about cans though.
Either way give it to me!
Seriuosly, if CUB want to sell VB they should try making it taste better as a start.