Vegemite aims to inspire new breakfast meals in latest campaign

Zoe Samios

March 2, 2017 10:50

Vegemite is suggesting new breakfast options to consumers in a new campaign, to remind Australians vegemite is a ‘happy’ and ‘nutritious’ start to the day.

Created by JWT Melbourne, the new campaign shows the different foods that can be combined with Vegemite on toast.

The first 15-second ad follows the creation of Vegemite and Tomato Bruschetta, which includes a step by step process of its creation.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Bega Mondelēz International Vegemite We're Happy Little Vegemites

2 COMMENTS

Uzrock 2 Mar 17

Reworked song is a nice idea which saves a completely sleep-inducing piece of comms that is bereft of a compelling insight or new news. Tomato on Vegemite toast is hardly a contemporary innovation for breakfast. Where’s the smashed avo and feta!?

User ID not verified.

Chris McEwan 4 Mar 17

I want to know the name of the person singing the song?

User ID not verified.