Hungry Jack’s and Universal Pictures launch vertical videos on Snapchat

HANNAH CRAFT

May 20, 2016 12:45

Hungry Jack’s and Universal Pictures claim to be the first Aussie brands to tap into Snapchat’s new vertical video 3V offering with the launch of two campaigns today.

Hungry Jack’s Fiery Chicken Fries

Both companies have launched 10-second full screen ads which play with sound and appear in the Live and Discover sections of Snapchat, which is considered a key hunting ground in the search to find millennial audiences.

Universal is pushing the trailer for its new ‘Warcraft’ movie via Mediacom, while Hungry Jack’s is spruiking menu addition, Fiery Chicken Fries, through Maxus.

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