Vevo goes big on reach in Australian upfront
Rob Christensen and Tim O’Connor sell the Vevo dream in Sydney on Thursday night
In terms of viewership, music video network Vevo claims to be Australia’s largest ad-supported video brand. It just hasn’t made that big of a deal about it, until now.
For the uninitiated, Vevo offers a library of over a million music videos, artist interviews and live clips on Youtube, as well as a variety of genre and era-themed FAST (free ad-supported TV) channels which are available in Australia through Foxtel and Samsung.
Combining audiences across connected TV, mobile, desktop, free ad-supported TV (FAST) and Youtube, Vevo says it reaches a whopping 11.74 million Australians each month. That would make it bigger than the entire ad-supported BVOD market put together (9.2m), and bigger than the ad-supported subscriber services of the major streamers: Amazon Prime Video (5m), Netflix (4m) and Kayo (2.7m).
