Vevo launches new radio show on Today’s Hit Network to expand the brand
Video hosting service Vevo is taking its brand to the radio with a new show set to hit the airwaves nationally this weekend, Mumbrella can reveal.
Southern Cross Austereo’s recently rebranded Today’s Hit Network, Planet Vevo will be hosted by 2DayFM breakfast team Dan & Maz.
Authentic Entertainment, who represent Vevo in Australia, is also set to launch two other new shows across the network, with the first called The Drop to be be hosted by Marty Smiley and 2012 Big Brother contestant Michael Beveridge.
The move follows Southern Cross Austereo’s partnership with music identification service Shazam for a radio show called the Shazam Top 20 in October last year.