Vevo promises better brand engagement and launches demographic report

Vevo’s new CEO Erik Huggers, the man who helped the BBC create its iPlayer, says he wants the music video streaming service to deepen its engagement with brands.

“Today literally is the first day in the job,” Huggers told a room full of US media buyers at its Newfront event in New York, just hours after new of his appointment was leaked.

Huggers’ appearance came at the end of the presentation in which the service announced a new music fan report to give advertisers insights into what music is popular and where the best opportunities for brand engagement are across different demographics.