Vice and Schweppes launch ‘Self Portrait’ content series to encourage self expression
US internet sensation Russell The Backpack Kid, female skateboarder Shanae ‘Sheezy’ Collins, an Australian Paralympic sprinter and the creator of a ‘bootleg’ dining experience have all been recruited as part of a new branded content series by Vice for Schweppes.
‘Self Portrait’ was developed in collaboration with Carat and TBWA, and aims to position Schweppes’ new soft drink ALT, as a brand that enables self expression.
The four short videos explore the lives of the young Australians and American, through creative portraits.
