VicReturn taps TBWA\Melbourne for full-service agency duties

Following a pitch process, VicReturn – the body responsible for coordinating the Container Deposit Scheme in Victoria – has chosen TBWA\Melbourne to act as its integrated full-service agency.

In its new partnership with not-for-profit, TBWA\Melbourne will oversee the organisation’s creative and strategic output. It will work alongside Omnicom Media Group’s United, who will facilitate media buying and strategy.

Meanwhile, Sustain by TBWA and PR agency, Eleven, will work to “driv[e] behaviour change strategies through-the-line”.