Victoria Bitter kicks off cricket marketing drive with scoreboard watch giveaways

Victoria Bitter has today kicked off its traditional cricket-themed TV marketing drive with the brand giving away watches that will keep drinkers up to date with live scores and major events during the test series with India and the one day World Cup.

The 30-second slot taps into VB’s ongoing strategy to appeal to “hard-working Aussies” with the technology allowing fans “to watch the cricket when you can’t watch the cricket”.

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