Victoria Bitter pays homage to Gallipoli fallen in TV ad for its Raise a Glass Appeal
The latest ad for Victoria Bitter’s Raise a Glass campaign shows a group of young men stood whistling It’s a Long Way to Tipperary, commemorating the heavy losses suffered by the 16th Battalion during the battle of Gallipoli a century ago.
Created by Clemenger BBDO Melbourne, the new campaign focuses on the contribution the battalion, which saw 338 of its 600 men killed during the charge of Bloody Angle on the hills at Gallipoli, made at the battle.
The ad starts with all the men whistling the song which they sung as they made the charge, and shows them bowing their heads and stopping whistling one by one to represent the fallen.
https://youtu.be/3hhrFy2Ucz0
With all due respect CUB doesn’t give a flying XXXX, other than selling more beer.
This is so unauthentic. I’m sorry people. I’m starting to really hate this bullshit industry we work in.
nice work derin, paul and clems
Vomitous. You’ve over played it.
It’s nicely done, and the donation/community work is great, but attaching any commercial brand to Anzac Day commemorations just doesn’t sit well with me. Still, I guess they had a brief and this is as un-bad as it could be.
It’s not just the advertising industry @Respect – every AFL and NRL club will produce an ANZAC-edition jersey and reel in the merchandise revenue. It’s quite sickening, and incredibly disingenuous.
Warning to advertisers: Remember how Nine’s Gallipoli flopped. The public are OVER Gallipoli and Anzacs and any company trying to cash in on the centenary is throwing money down the drain.
Well how else should we advertise to remember that fallen? Tin rattles don’t get much and at least through companies getting on board more money is being raised. For those who say people are OVER Gallipoli you should be ashamed of yourself!! To say you’re over remembering those who fallen, you’re a diagrace.
I thought it was funny.
This campaign is an absolute disgrace. When did a manufacturer of our deadliest drug gain the right to sponsor ANZAC Day?
Trying to sell one of the most dangerous drugs on the back of something as solemn as ANZAC day, disgraceful, may as well throw in some tobacco and pharmaceuticals for a trifecta