Victoria Bitter tells the English how to play cricket in new work with Droga5 ANZ
Cricket legend Merv Hughes revisits the rules of the game for VB.
Victoria Bitter (VB) and Droga5 ANZ, part of Accenture Song, have served up a cheeky campaign that sees the beer brand’s cans act as informational sources for the rules of cricket.
Coinciding with the upcoming summer of cricket, Victoria Bitter has printed “VB’s Laws of Cricket” on its cans, in a playful reminder to fans — including arch-nemesis the English — of the game’s regulations.
The campaign features several rules, including the run out, appeals, the two-minute rule, frivolous delays and faking an injury.
VB has no official relationship to Cricket Australia and the Ashes.
This is just guerilla marketing, trying to build an association that doesn’t exist.
And doing a pretty good job of it by the look of it.