Victorian foundation tackles gambling addiction with online support service
McCann Melbourne is behind a campaign for a Victorian government-backed foundation to curb problem gambling.
The campaign for the Victorian Responsible Gambling Foundation centres on the website fightforyou.com.au, which features video diaries of people trying to control their gambling habits in an online support service called the 100 Day Challenge.
The challenge aims to help gambling addicts “fight for the real you” and features four Victorians – including former Melbourne Demons AFL footballer Daniel Ward.

Nice, I really like it. I hope it works.
Nice work. Congrats to the folks behind the campaign. The insight that you are not alone is quality stuff and I am sure will offer hope to those battling the addiction – so, yep, well done