Victoria Racing Club hires Nikki Clarkson as CMO

Nikki Clarkson – the former chief marketing officer of Southern Cross Austereo – has been named the new CMO of the Victoria Racing Club (VRC).

In her new role, Clarkson will helm the VRC’s operations in key areas – social media, digital, communications, marketing, production and content – tasked with bolstering brand innovation and growth across all Flemington assets year-round, including its “showpiece” event, the Melbourne Cup Carnival.

An experienced marketing leader, Clarkson spent 13 years at SCA, beginning in July 2011 as its head of marketing and communications.