Victorian government simplifies train network changes for commuters with out-of-home push

As the construction of Melbourne’s expanded train network kicks off, the Victorian government has launched an out-of-home campaign to help commuters understand any travel delays, changes and the benefits of the new infrastructure.

The new piece of work, created by Y&R Melbourne, features graphics such a chainsaw, shovels and witches hats, with the tagline ‘Every bit of construction gets us closer to a better train network.’

Each construction-related object is linked to the train network through the imagery, such as railway tracks placed on the witches hat, the front of the train acting as a handle for the chainsaw and shovel handles replicating the handles commuters can hold onto on trains.