Victorian racing clubs merge, Hook Creative Studio unveils new club branding

March 4, 2024 9:19

Recently launched Hook Creative Studio, led by former Magnum Opus Partners’ Pat Langton and brother Matt Langton, has created the branding for a new horse racing club, Southside Racing.

Southside Racing – the merger of Cranbourne Turf Club and Pakenham Racing Club – is aiming to redefine the racing landscape in south-east Victoria by enhancing the overall experiences, attracting new enthusiasts and contributing to total industry growth.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.