TAC invites Victorians to send personalised ‘get home safe’ ads to loved ones over Christmas
Victorians will be able to send personalised ‘get home safely’ ads to friends and family while they are driving over the Christmas period, in a new campaign by the Transport Accident Commission.
Using peer-to-peer communications, out-of-home and radio, a personal safety message will be displayed so that the intended recipient hears or sees it as they are driving home.
For a three-week period ending in January, the general public will be able to write their own outdoor ads, and record their own radio ads, after submitting their message at the Homesafely website. They can choose when and where the ad runs.
So to encourage safe driving you are going to create surprising distractions for them ??? I hate to be negative, but what the hell?
Like it. The influence of social media on broadcast channels.
@ harry potter. If you hate to be negative, then why be negative. You now owe me 4 seconds of life. Nice idea BTW.
If the camapign is aimed at young men with cricketers as ambassadors,why is it broadcast on Fox FM – that’s a station that targets young women.
Nice idea though.
obviousy I pray it doesn’t happen, but there has to be some outside chance that someone will decide to focus on every roadside billboard rather than the road in hopes of seeing their name in print… kapow
hard to imagine how bad a PR (and personal) disaster that might be.
Awareness is good for this topic however it happens. I worked on TAC for a few years myself and it is a genuine cause as well as a business – very meaningful work.
I think the ability to personalise is smart, the possibility of 15 seconds of fame is clever too. Focusing on the outside world has surely got to keep the young drivers and passengers thinking of something other than being idiots on the road at the very least.
LA Story inspired perhaps – cool.
Interested to see how this goes. Solid idea, teens would love to hear an ad of themselves on the radio, as long as they can have some fun with it.
really like it. everyone wants to be noticed.
Kudos to the brains trust of the Naked team. One of their most ingenious ideas yet – really love their collabs with TAC.