Victoria’s Transport Accident Commission issues wake up call to sleep-deprived drivers, via Clemenger BBDO

Victoria’s Transport Accident Commission (TAC) is encouraging drivers to wake up to the dangers of sleep-deprived driving in a new campaign via Clemenger BBDO.

That campaign draws on recent Monash University research that found those who get between four and five hours of sleep could experience a four times higher crash risk compared to those who slept seven hours or more.

The campaign champions a simple yet effective message: With under five hours sleep, you’re four times more likely to crash.