Video and branded content hold hope for journalism’s future, says Nine’s Helen McCabe

July 3, 2018 6:22

As publishers struggle with shrinking revenues from traditional sources, branded content and video hold hope for the future of journalism, says Nine’s digital content director, Helen McCabe.

McCabe was appearing on a panel discussing the future of public journalism alongside Fairfax group executive James Chessell and economist Henry Ergas when the talk turned to how media companies can support themselves in an environment where Facebook and Google are scooping up most digital advertising revenue.

McCabe:

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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