Video battlelines: prime time vs all the time
Video streaming has had regular headlines this year but James Wainwright argues the battle for video audiences is more complex than many have recognised.
Listening to the heads of the major SVOD brands speak at Mumbrella360, it was apparent that the TV industry isn’t on the brink of one war, it’s on the brink of two.
On one front the five houses of SVOD are starting to seriously weigh each other up both on both cost and content; what are the similarities, where do the differences lie? On the other front, the major FTA networks seem to be bolstering their cross platform solutions to combat the loss of their historically safe audiences to the world of on demand streaming.
These particularly public and well documented wars have been heating up for a while now, but what is the real tipping point, the real challenge for the TV market?
James, I keep asking this question and no one has been able to answer it – so I’ll try you.
Surely in the not too distant future ad breaks will be gone, and where does that leave the industry.
I get no joy from saying this, but people are increasingly zapping through ad breaks or jumping onto social media, often encouraged by reality show hosts!
Surely these show realise this means spending big bucks in the middle of TV “ad breaks” are a waste of time.
Finally we are all getting used to watching movies and shows without interruptions – so surely the streaming services are in the box seat?