Video-on-demand viewing swells with biggest audiences from connected TV, Screen Australia report shows

Zoe Samios

March 1, 2018 12:40

Australians are not only watching more video-on-demand than ever before, but they are watching the majority of it through connected television, new findings from Screen Australia show.

The 2017 Online and On Demand Report, based on research conducted by Nielsen, indicated massive growth in use of streaming services, as well as a reduction in piracy.

Screen Australia’s latest report is based on an online survey of 1,683 consumers over the age of 14. It compares the results to the previous study, conducted in 2014. Since 2014, service such as Amazon Prime, Netflix and Stan have grown their presence in the Australian market.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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