Video hangout with AMI chief Lee Tonitto
The CEO of the Australian Marketing Institute (AMI) Lee Tonitto joined Mumbrella for a video hangout on Thursday.
Tonitto was appointed head of the marketer body last August succeeding Mark Crowe who held the position for 11 years. She had previously been chair of the board for the organisation for three years.
In a wide-ranging interview she set out the goals for the traditionally publicity shy body, including attracting substantially more members and reaching out to people working in non-marketing roles that had elements of marketing functions.
So a AMI stated objective is to raise the profile of the marketing profession. But when pushed for success stories, we have Todd Sampson on the Qantas board.
As with Sean Cummins being the ADMA marketer of the year, are there no marketers out there?
I would be interested if either Todd or Sean refer to themselves as marketers, and are they AMI members?
Lee is an accomplished marketer and will become a great advocate for the marketing industry. More importantly she does not tolerate mediocrity and will inject an element of pragmatic commercial reality into the AMI. A great hire and a breath of fresh air
Geoff, do agree that Lee is the right person for the role.
Interesting comments in regard to the pitch process, marketing and related sectors (eg advertising) seem to be the only industries where you need to give away your ideas and your time to secure work. Imagine if an accountant was expected to undertake your tax return in order to bid to undertake your financial accounts.
Reinforcing the role of marketing as a profession is long overdue.
Thanks,
Alex
Since the advent of the Buyer’s Journey the boundaries between Sales and Marketing have become increasingly blurred. There has never been a time when Sales and Marketing have had to work as closely together as they do now.
How does the AMI plan take a thought leadership position in this important development?