Viewers stay up for late night tennis

Tim Burrowes

January 30, 2012 1:16

The epic Djokovic – Nadal final in the Australian Open saw an audience increase on last year despite running to nearly 2am in the eastern states.

The match – which ran until 1.37 am – rated an average of 1.863m viewers, according to preliminary metro ratings from OzTam. This was up 34.7% on last year.

The audience for the lengthy five set game peaked at 2.803m, up by 43.5% on last year’s three set Djokovic – Murray final.

Meanwhile, the second “Super Sunday” of Ten’s early run into the ratings battle delivered the network solid results. All of the network’s key evening shows edged in above 1m viwers.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Dan 30 Jan 12

How did the ladies’ final rate?
Given that prize money is equal for both the ladies’ and gents’ titles these days it would be interesting to compare the potential revenue for a six-hour, five-set epic with the one-hour, two-set disappointment that preceeded it on the night prior.
I’m all for gender equality and whatnot but surely apples are being compared with cabbages in this case…

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Ann 30 Jan 12

They should start the finals at 6pm, not 8.40pm

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