Vinyl Group falls after revealing Val Morgan Digital deal

Tim Burrowes

March 2, 2026 5:30

The Unmade Index kicked off March by dropping to yet another all time low, as most of Australia’s listed media and marketing stocks took a beating.

Most notably, Vinyl Group lost 4.5% after the Richard White-dominated publishing and platforms rollup announced it had agreed to buy Val Morgan’s digital publishing arm for $7m in cash plus $3.5m in shares.

Most of the Val Morgan Digital assets are licences to monetise overseas brands such as Buzzfeed, Ladbible, Popsugar and Vox Media. The model matches that already adopted by Vinyl which has the rights to publish Rolling Stone and Variety locally.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.