Virgin Active and Montoya’s campaign redefines wellness for the technology era
Virgin Active reminds everyone wellness comes from within in new work.
Virgin Active Australia has launched a rallying cry campaign that asks Australians to look internally for their wellbeing, instead of succumbing to “prescribed definitions of wellness”.
The platform champions the notion that technology, such as artificial intelligence, is a double-edged sword.
Although it can offer “connection and improvement”, it can also lead to disconnection and pressure, according to the chain.
