Virgin Mobile in MPG-brokered deals with Ninemsn, ACP and Nova

Virgin Mobile has signed up to a series of media alliances designed to give its customers preferential access to content and experiences. The deals were brokered my media agency MPG.  

The announcement:

On behalf of client Virgin Mobile, media agency MPG and digital agency Media Contacts have developed strategic partnerships with five key media companies for a year-long program. The five partnerships are with PBL Media (Ninemsn and ACP Magazines), NOVA FM, Pedestrian TV and Pagesdigital. The objective of these partnerships is to extend beyond media placements to deliver engaging content and tangible benefits to Virgin Mobile Members, building on Virgin Mobile’s existing philosophy of providing a more rewarding telco relationship and treating its customers as Members, not numbers.

Many of the executions that will be rolled out as part of the partnership are media firsts, and include content provision for the Virgin Mobile Members’ Lounge www.memberslounge.com.au. Members’ Lounge provides Members with relevant lifestyle content across a variety of pillars including music, fashion and lifestyle, as well as a place for Members to access exclusive offers such as VIP access to events, retail discounts and once-in-a-lifetime experiences.