Virgin Mobile invites public to do battle in Game Of Phones promotion
Virgin Mobile Australia has launched its first marketing campaign since refreshing the brand to a more grown up look back in August.
The Game Of Phones promotion – a virtual treasure hunt in which participants must get within 50 metres of a prize and then defend it from other players – has been devised by PR agency One Green Bean and creative agency Havas Worldwide.
The game title is a play on the TV show Game Of Thrones with users asked to download an app to play.
https://www.youtube.com/watch?v=f5bGRQyeEgw
Great work – looks like another award winner – well done all!
Love the video (admittedly, I’m a #GOT fan). Haven’t played the game yet but the concept sounds great!
LOVE IT!
Oh honestly, when is this moronic stuff going to stop …
Well done OGB, Virgin and everyone else involved, this just looks like fun!
great, clever & relevant work.
What good fun. Great idea.
Isnt this the same idea that Mini had a few years ago?
This is the worst competition unless you live in a capital city. What a joke
It’s a tad too real and creepy. I just got chased by 2 cars trying to steel my prizes right up to my garage door.