Virgin Mobile launches ATL phase of campaign starring Brad Pitt’s brother

Doug Pitt

Virgin Mobile has launched the next phase of its Fair Go Bro campaign featuring Brad Pitt’s brother, Doug.

The above-the-line component was staggered to follow up on the online part introducing the less famous member of the Pitt family masterminded by Euro RSCG and One Green Bean.

Pitt talks about the benefits of the mobile plan in a series of 15 second clips. In the first, he says, “I might not roll over to a famous actress every morning, but I do rollover my unused mobile credit every month.”