Virgin Money launches ‘You do you’ brand platform in first work from Edge

Edge has launched a new social media brand platform ‘You do you’ for Virgin Money.

It is the first work from the independent creative agency after it won the social and content account for Virgin Money in February.

According to Edge, the ‘You do you’ platform was devised so that Virgin Money could champion individuality and initiate an ongoing campaign that tells the stories of different Australians.