Virgin Mobile ridicules ‘anti-social’ mobile use in new campaign fronted by Glee’s Jane Lynch
Virgin Mobile Australia is ridiculing people’s use of their mobile phone as part of a brand campaign being launched today, as it seeks to transform anti social phone behaviour into a “force for good”.
The firm is using US comedy actress and star of Glee, Jane Lynch, to poke fun at how we post Facebook updates, tweet, share photos and tell friends of the mundane activities we get up to.
Along with promoting the Virgin product the campaign will drive users to a new website – makingmobilebetter.com.au – that will form the central hub of the campaign. Virgin Mobile has signed a year-long deal with Vice Australia to provide content to the website.
A 45-second TV ad, created by Havas Worldwide Australia and directed by Hollwood’s Jeff Tramaine, will air across free-to-air and subscription TV nationally from Sunday which will be supported with national outdoor, digital, display, pre-roll video, mobile executions and Facebook advertising.
Why does Virgin always get US stars?
At least TELSTRA is supporting Local Talent (Jimmy, Madgs, Jess) and even unknowns – #TrendingFarmer
Awesome campaign Virgin
@marketerwhovescreativity yes, because only Australians deserve to work.
What the hell has happened to Virgin? Their previous stuff was fantastic. Vanilla Ice, 5cent, Doug Pitt, Jason Donovan.
This is really awful in comparison. And a really well worn idea.
They deserve much better.
Yep, awesome campaign indeed Virgin. If awesome is a pile of shit full of razor blades and a campaign is filming people swallowing it.
@”What the hell has happened to Virgin? Their previous stuff was fantastic. Vanilla Ice, 5cent, Doug Pitt, Jason Donovan.”
None of those campaigns were successful because they relied on background knowledge that most of their target market were aware of.