Visa creates branded entertainment series ‘Urban Survivalist’ featuring Crazy Rich Asians’ Ronny Chieng
Visa has created ‘Urban Survivalist’, a branded entertainment series which features comedian and Crazy Rich Asians’ star Ronny Chieng.
Created in collaboration with Clemenger BBDO Sydney and Colenso BBDO, the satirical series puts one celebrity contestant in a foreign city with no wallet and challenges him to find his own food and clothes.
Over the course of the three episodes, it becomes apart that Chieng doesn’t have to “survive” in a foreign city as he has his mobile phone, which he uses to make purchases.