Visa says #WhereYouShopMatters in initiative to support Buy From The Bush campaign

Visa has launched #WhereYouShopMatters, an initiative that focuses on the positive impact shopping in local communities can have, especially in a time when the country is ravaged by drought, bushfires and extreme weather conditions.

The initiative will officially commence in early 2020, and involve education resources and promotion opportunities to local businesses across Australia. However, the launch has been pushed forward to align with Buy From The Bush, a social media movement founded by small business owner Grace Brennan to promote regional businesses in drought-affected areas.