Visit Victoria wants Melburnians to find their ‘happy space’ in tourism ad
Visit Victoria’s latest campaign shows that there are plenty of places in the state where tourists can find their ‘happy space’.
The ad showcases the variety of activities and areas available to Melburnians to explore in regional Victoria, from wine regions to the Snowy Mountains.
The campaign is intended to encourage intrastate tourism, aligning with Visit Victoria’s goal to grow visitor spending to $36.5bn by 2025.
