VMLY&R shows ‘early signs of success’ as WPP prepares for ‘challenging 2019’: Mark Read
Five months after the world’s biggest communications group, WPP, merged two of its agencies – VML and Y&R – to create VMLY&R, its CEO Mark Read has said the new agency is “showing early signs of success”.
“We are showing early signs of success in attracting new business and new talent to WPP,” he said. “The newly formed VMLY&R, for example, has enjoyed a strong start, with client wins totalling $25 million in its first 90 days.”