VMO Active acquires health club marketing firm, Collective Media

October 23, 2018 9:14

Val Morgan Group’s fitness centre advertising division, VMO Active, has acquired health club advertising service Collective Media.

The acquisition, which will see Collective’s CEO Andrew Sneddon join VMO Active as general manager, brings the Anytime Fitness network into VMO’s portfolio of health clubs which includes Fitness First, Good Life and Fernwood Fitness.

VMO Active was formed with acquisition of fitness publishing firm, the Active Media Group in 2016 which boasted Fitness First as its lead client. In July, the group added Fernwood Fitness to its portfolio.

Daniel Hill, Val Morgan Group CEO, said: “Collective Media is another marquee piece in a key growth category in Australia. People are spending more time and money in the health and fitness industry and our most recent research tells us that health club advertising is the least avoided of all out-of-home formats. It is logical for us to grow this vertical and as a business, we are providing opportunities for advertisers to deliver contextually relevant content in brand safe environments.”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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