VMO unveils geo-targeted Big Bash League ads
VMO and Cricket Australia have launched a geo-targeted campaign which tailors Big Bash League ads to the preferred team of a particular suburb.
The announcement:
VMO, in partnership with Cricket Australia, have delivered a unique data driven out- of-home solution targeting supporters of competing teams in this Summer’s Big Bash League (BBL).
That’s about as ‘geo-targeted’ as any outdoor buy in the past fifty years, or a Sydney only TV campaign.
But it’s a neat trick for VMO to have a ‘cumulative audience’ of 25 million which is more than the Australian population. You wouldn’t mean ‘aggregate audience’ would you.