The Voice Kids pulls just 806,000 in first weeknight outing as Masterchef wins primetime battle
The first weeknight outing of The Voice Kids has drawn just 806,000 viewers for the singing contest, which features children competing for a recording contract.
The result, which sees the audience for the junior version of The Voice halve from 1.6m since its Sunday June 22 debut, will be a disappointment for Nine and comes just a day after the network’s head of reality TV vowed to refresh the adult version of the singing competition.
In contrast Ten’s Masterchef won last night’s 7.30pm entertainment battle with an audience of 1.128m while The X Factor had an audience of 1.079m in the same time slot on its first Wednesday audience according to the OzTam Overnight Metro Ratings.
Masterchef’s performance helped Network Ten overtake Nine in audience share on its main channel in Melbourne, Adelaide and Perth.
What the hell am I going to do when Masterchef finishes next week?????
Masterchef the professionals???
‘Pull’ is a great verb to use when discussing kids.
The voice finale did not rate as expected and now Nine is shoving the block down our throats again. Once a year is more than enough. MasterChef is on finals so if will rate.
The Voice Kids should never have aired that segment with the girl crying. It came across as exploitation and damaged the brand, and the audience have now voted with their remotes leaving the show
Maybe if Nine scheduled the show in a 630 timeslot half their audience wouldn’t be in bed…….
I’m all ‘Voiced’ out!
Too Too much of it!