Volkswagen showcases its ‘family’ of cars in new campaign

Volkswagen has unveiled a new multi-channel campaign, created by DDB Sydney,  celebrating the “family” of Volkswagen vehicles.

https://www.youtube.com/watch?v=uNWgn2Ki7qc

The commercial is set at a large family gathering, with the family members arriving in different Volkswagens suited to their family size, set against a jaunty song to the tune of ‘the ants go marching in’.

Dylan Harrison, executive creative director, DDB Sydney said: “The best Volkswagen work has always been a product experience elevated to a human experience. To communicate the vibrant diversity of all of the models in the Volkswagen family, creating an equally real family was irresistible. Add a dash of the Volkswagen take on life and we’ve produced a campaign we’re immensely proud of.”

The launch of the campaign marks  Volkswagen’s 60th year in Australia.

The 45second TVC is complemented by a series of 60second interviews with the families in which they discuss how the car fits in with them.

The campaign will launch on Sunday.

CREDITS:

Client: Volkswagen Group Australia

• General manager, marketing: Jutta Friese
• Brand communications manager: Peter Stewart
• Advertising manager: Loren Elsegood

Agency: DDB Sydney

• Executive creative director: Dylan Harrison
• Creative group heads: Steve Hall/Dan Seager
• Agency producers: Brenden Johnson/Leesa Murray/Gabriella Singh
• Managing partner: Nicole Taylor
• Account director: Stuart Baillie
• Account managers: Kim Friedlaender/Samantha Russo
• Planner: Russ Mitchinson

Production company: EXIT Films

• Producer: Declan Cahill
• Director: Greg Wood
• D.O.P: Ginny Loane
• Editor: Dan Lee

Editing company: The Editors

Sound Design/Arrangement: Smith & Western

Media agency: Mediacom