Volkswagen showcases its ‘family’ of cars in new campaign
Volkswagen has unveiled a new multi-channel campaign, created by DDB Sydney, celebrating the “family” of Volkswagen vehicles.
https://www.youtube.com/watch?v=uNWgn2Ki7qc
The commercial is set at a large family gathering, with the family members arriving in different Volkswagens suited to their family size, set against a jaunty song to the tune of ‘the ants go marching in’.
Dylan Harrison, executive creative director, DDB Sydney said: “The best Volkswagen work has always been a product experience elevated to a human experience. To communicate the vibrant diversity of all of the models in the Volkswagen family, creating an equally real family was irresistible. Add a dash of the Volkswagen take on life and we’ve produced a campaign we’re immensely proud of.”
Nice ad to show off their wide range of vehicles.
I wonder when they’re going to fix their faulty DSG design and customer service problem.
Well done VW and DDB. Very good ad.
I like it!
The look when grandma meets the special friend just made my day. Great track, wonderfully fresh approach to the rubbish range ad. love it
This is a fantastic campaign!
Love the ad – the chosen demographics in each car is perfect – my favourite line is ‘peter wishes he’d had the snip’ – hilarious.
well done
The interviews are gold. We’ll written
It’s a great brand ad, I thought last night when I saw it. Really nice.
Refreshing, clever. Fantastic sound track & lyrics. That whimsical voice is unforgettable, who is it?
Very good idea. Who is the background singer?
I love this ad but want to know the name of the singer.
I really want to know the name of this singer. Really. REALLY REALLY want to.
Who is the singer. Great commercial
I found the singer! Her name is Ruby Cooper.